Mitch Horn / Reddprime
I am Mitchell Horn, an artist and designer that operates under the alias Reddprime, as well as father and creator of the Mint Ultimate logo. I have been working as a designer for the last 9 years.
After discovering the world of Ultimate, one of my goals has been to help make the sport more recognizable, especially in South Africa where most people think we stand around and just throw a frisbee to each other; the amazement when they see that it is a REAL sport is amazing and extremely frustrating.
(Logo concepts via Instagram)
One of the ways that I am trying to get the sport recognized is by re-branding it to be on par with the major sports. This is how I got involved with Mint Ultimate, I was playing around with some brand ideas as a side project to keep myself busy, I decided to put it on Instagram and tag @MintUltimate and from there we started to discuss where Atlas wanted to take the brand.
After doing weeks of research into the brand and what people thought of it, putting this together, I came up with MANY versions of the logo before finally settling one that I really enjoyed and worked on it until we landed on the current logo.